- Versatility and Freedom Control every facet of your store, from merchandising to promotions and more. There are no limits to creativity with Magento.
- Attract + Convert = Growth Magento's SEO features and user experience will attract and convert more qualified customers, leading to business growth.
- Competitive Low Cost of Ownership Magento's commercial open source business model yields a product that is superior for a fraction of the cost.
- Expand Your Market Reach more customers by creating targeted micro-sites using Magento's multi-store retailing functionality.
Magento Community Edition
The Magento Community Edition is available as a free download under the open source OSL 3.0 license and is recommended for expert developers and highly technical enthusiasts and hobbyists in non-mission critical environments. As this edition is unsupported it is intended to be used by those happy to spend time and resource solving issues independently.
Information from the Magento web site
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Marketing Promotions and Tools
- Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories.
- Catalog Promotional Pricing
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Analytics and Reporting
- Admin Dashboard for Report Overview
- Abandoned Shopping Cart Report
- Best Customers Report by Total and Number of Orders
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Search Engine Optimization
- Google Site Map
- URL Rewrites give full control of URL's
- Meta-information for products and categories
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Site Management
- Control multiple websites and stores from one Administration Panel
- Web Services API for easy integration between Magento and any third-party application
- A/B and Multivariate Testing
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Catalog Management
- Batch Import and Export of catalog
- Google Base Integration
- Downloadable/Digital Products
- Advanced Pricing Rules and support for Special Prices (see marketing tools)
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Catalog Browsing
- Layered / Faceted Navigation for filtering of products in Categories
- Layered / Faceted Navigation for filtering of products in Search Results
- Product comparisons
- Product Reviews
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Product Browsing
- Multiple Images Per Product
- Product Image Zoom-in Capability
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International Support
- Multi-Lingual
- Support for Multiple Currencies
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Checkout
- One-Page Checkout
- Checkout without account/Guest Checkout
- Shipping to multiple addresses in one order
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Shipping
- Shipping to multiple addresses in one order
- Multiple shipments per order
- Free Shipping
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Payment
- Multiple Payment Options Supported
- Payment Extensions Available through Magento Connect
- Configurable authorization and capturing of funds
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Customer Service
- Feature-rich Customer Accounts
- Order Tracking from Account
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Customer Accounts
- Re-orders from account
- Downloadable Products
- Recently ordered items
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Order Management
- View, edit, create and fulfill orders from admin panel.
- Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment